Case Study | 001

a wine bar pop-up

Thank you for joining me here on my new series: Case Study. We’re going to dive into the details of recent pop-up markets and events - talk numbers, and learn the ins and outs of running a small business. My hope is that over time, we can learn together what makes an event a success - learn from mistakes, see what works, or what needs adjusting down the road.

I want to walk back to March 16th - and share with you about a recent pop-up I did with Halfseas - a local wine bar + bottle shop in Ballard. This pop-up very successful in terms of a single-day event, and there are a few reasons why I think it went so well.

( psst… here’s where to find me next! 2025 Market + Pop-up Schedule )